The Importance of Analytics

Advanced Online Analytics Tool

The Advanced Online Analytics Tool allows Legacy Global to see one-of-a-kind analytics reports that truly represent our client’s online performance. The current state of website analytics and Google AdWords conversion reports are no longer telling a complete story about a business’s overall online performance.


The Analytics Tool visualizes actual Google Search data and performance by tracking Google My Business Insights and Keyword Ranking reports. Having access to this data can show how well marketing campaigns are performing and provides real insight into where a business should focus their efforts and budget in the future

Instant Access to 18 Months of Google Search Analytics

The Advanced Online Analytics Tool is the only service available that allows you to see your client’s Insights for more that the standard 90 days and continues to save the search analytics for as long as the service is active. Legacy Global is a Certified Agency that can access all of the Google Insights Search metrics at daily values for any specific date range and generate custom reports. These reports can show not only how the client’s listing is performing in online search, but can help to learn more about what matters most to build an online presence.

Direct and Discovery Reporting

Knowing how often a client’s business listing is being found online is a very valuable metric to understand how much brand awareness and organic search the business generates in Google search results. Our agency can create reports that can show daily values of these search metrics and understand more precisely what is causing Google to show a client’s business in more search results.

Direct: Search results that bring up only your business listing. They search for your business name and only your business listing is shown. This is an indicator of brand awareness.

Discovery: Organic search results that show your listing in a list with other similar businesses. They searched for a category, product, or service that you offer, and your listing appeared.

Photo Views

Photos set your business apart from the competition. Seeing how much your photos are viewed helps a business choose better images that create more interest and interaction.

Results in Google Search and Google Maps

A business listing shows up in more places online than just Google Search. Google Maps plays a large role in a business’s online performance and seeing how often it is found in maps vs. search can give a business a competitive advantage.

Direct Review Generator Link

The Advanced Online Tool creates a direct review link that can be shared with customers to make the process of getting more reviews simple and easy.

Multi-Location Rollup Reports

One of the most powerful features in the Analytics tool is the ability to create Multi-Location Rollup Reports. This feature adds the ability to select several business locations and combine all of their analytics into a single report. This shows the overall performance of multi-location business or franchise. The report also allows for advanced sorting of each individual location by any one metric.

For instance, if a major chain of restaurants with 500 locations nationwide would like to see which location gets the most direction requests in Google Maps its as easy as one click to sort the individual locations from the most to the least amount of direction requests.

Comparison Reports

This feature is one of our favorites. We went through a certification process to learn more about Google My Business for one reason, to become experts in optimizing and managing your Google My Business page.

The Comparison Reports show all of our hard work and the difference it makes for your clients online presence and conversions. This report allows a business owner to see how much impact their Google My Business Listing has when it is properly optimized and managed!

All Analytics on this page are from a client that began this past summer 2018. They have already seen a substantial increase in sales since starting with us.